It was just a matter of time, but now it is official: Chanel will increase the prices for its Handbags about 30% in Europe. The move is meant to streamline the pricing in Europe and China. Classics like the 11.12, 2.55 and Boy Bag will see the price increases on April 8, while the rest of Chanels product range will receive the new prices till the end of the year. But thats not the only bad news:
Limited Chanel Classic Bags
Based on my information Chanel will copy the strategy of Hermès and will soon offer a very limited supply of the classic hand bags 11.12, 2.55 and Boy Bag. As a customer you will then be added to a waiting list.
“We want to focus on customers who are seduced by the brand, who are seduced by our creativity, by our know-how and our finishing, and not just the price differential” says Bruno Pavlovsky, President of Fashion at Chanel. Another reason for the price increase could be a planned entry into e-commerce.